When I was growing up, there were no malls on every corner, or any corner. Mom did not have a driver’s license and never did get one and shopping consisted of a payday (every other Friday) foray into the nearest little town, Griffith, Indiana. Where I would return my arm-load of books to the library and pick out the next two weeks reading, while mom and dad started their grocery shopping.
Occasionally we would pick something up in the Ben Franklin dime store. Prices were higher for clothing there, but you could get a tube of lipstick or a hanky to give a relative for Christmas. Our main shopping was from the Sears, Roebuck Catalog.
This was the Christmas catalog of 1958, and I remember that santa ornament hanging on our tree. We poured over those Christmas catalogs for hours. When the Sears driver delivered our order, my brother and I would have to leave the room while she opened those pages and checked the goods. I don’t think they could do that now, in this day of GPS tracking and speedy delivery, but back in the 50s, service ruled.
I belive there was a fall catalog also that signalled the arrival of the school year. Mom would haul out the catalog and mark the pages I could use to chose my school clothes. There was a price point obviously. Mom always ordered two pair of shoes for me, in different sizes, just to make sure.
The Sears truck driver was almost a friend to invite to dinner. He came in with the order and waited while things were tried on. So, when it was time to order school clothing, I looked for my favorite pair of shoes. Sears carried them for years. They were flats with elastic cords that went from the front to the back and I thought they made my feet look awesomely small. Mom would order two pair, in different sizes, and the Sears truck driver would wait, while I tried on my shoes, so he could take back the pair that did not fit.
Now, I drive fifty miles, to Shoe Circus in Indy/Greenwood, to get shoes that feel half way comfortable and pay a $100 for the privilege. Do high heels make your feet look amazing? Yes! Do they feel like the inquisition has arrived? Yes!
I HATE SHOES!